International Collaboration is at the Heart of this Mission

“Given this is an 'open hearts to serve the world in a time of crisis' campaign, UNOCHA …could help lead this”.

Tensai Asfaw. Resource Mobilization for the United Nations Humanitarian Affairs.

October 11th, 2025 is a Special Day.

Columbus’s Team first saw the New World. It is also the UN’s International Day of the Girl.

AN EMMY AWARD WINNING TEAM

WILL DELIVER A LIVE GLOBAL MEGA-SHED ENTERTAINMENT EVENT

A CALL TO THE HEART OF OUR HUMANITY

This is a moment of destiny - history in the making. This is a revolution in giving to reshape the future. We can do this — but we cannot do it without you.

Heart in Action can show the world the power of unity, compassion, empathy, and the transformative power of music to inspire action.

If you have talent, resources, or financial means I invite your generosity of heart to step up to help. We need all systems go now.

We call upon the World’s Stars, the leading players in the digital music industry, corporate leaders, technology giants, media and entertainment companies, NGOs, and world leaders to join forces in a united global effort to help save the future.

We need courageous and compassionate leaders with an emergency mindset. Together, we will find more purpose, strength, and inspiration than we ever thought possible — to support each other and fuel the evolution of our planetary awakening.

“With resources slashed our clear goal is to save lives”. Tom Fletcher, the Under-Secretary-General for Humanitarian Affairs. See his Manifesto

A LIFE MEMORABLE GLOBAL CULTURAL PHENOMENON

Where Music, Culture and Technology Connect a Global Audience

Live Aid proved the Power of Music to Unite People

Join us for an unforgettable live global event where music, culture and technology unite a worldwide audience in purpose and mission to spark a monumental movement for change.

Live Aid was the greatest Humanitarian event of the 20th century.

Heart in Action will be the most spectacular Global Humanitarian Campaign of the 21st Century.

We are about to repeat history to stir the souls of people around the world. This is the 40th Anniversary of Live Aid. The 16 Hours of Rock and Roll was seen by over 1 billion people in 110 countries. It had 40 simultaneous telethons.

All cities, countries, and NGOs can join the Heart in Action Global Charity concert and play music for change using the Heart in Action platform and campaigns to raise urgently need Humanitarian Aid for their charities.

A Hollywood Telethon will inspire the world to give boldly and generously to respond to the most urgent Global Humanitarian crises Humanity has ever faced. The parallels with Live Aid which happened in 3 weeks in 1985 are striking.

With millions of lives at risk, it's clear that we need something big, bold, and immediate. The Heart in Action Global Humanitarian Campaign aims to tap into that same spirit, blending entertainment, social activism, and technology in ways that will have immediate local impact.

It's time to build a sustainable impactful humanitarian network—a movement that keeps giving back to the future.

A New Era of Global Social Impact

Together we will innovate and revolutionize the future of social impact giving

 A Historic Global Mobile Innovation

A global charity event is a brilliant idea” GSMA CMO. The world’s mobile technology offers a revolutionary opportunity: with 8 billion phones globally, we can create a digital movement, where every text, call, and click supports the fight against hunger. Together, we’ll empower every person to become a part of this transformative mission. We will help deliver the potential of the digital revolution which will help bridge the digital divide.

Heart in Action Teams Around the World

Join a Heart in Action Team to help raise Funds for Your Cause. Win travel prizes in the Global Competition and support from the World Bank’s social innovation initiative for young people.

This global social networking bonanza offers community engagement and global connectivity to bring Volunteerism to a whole new level. Given this Benefit happens on International Girl’s Day we can inspire joyful local celebrations everywhere.

Ignite a grassroots people powered movement that will inspire civic engagement and galvanize people to put their Heart into Action.

This unprecedented global social networking bonanza will also give people new opportunities across digital, mobile and social platforms to make their mark in exciting new ‘disruptive’ ways to take social activism to a new level.

Together we will forge new connections with people of vision and heart to change the world.

Heart in Action will design multiple sources of funding.

From the trailblazing days of Hollywood telethons to simultaneous telethons around the world to the dynamic rise of live stream shopping festivals, our mission is to pioneer the next era in global philanthropy.

Together, we will reshape and elevate the very nature of social impact giving worldwide.

A Global Call to Action for Radical Responsibility and Systemic Change

We are at a defining moment in human history—a time that demands courageous leadership, visionary thinking, and radical responsibility from all of us.  We invite your pioneering spirit to help transform capitalism from an extractive force into a sustainable engine of human and planetary thriving.

The Benefit will support Feeding America, WFP, the UN’s Emergency Relief Fund and Women and Children’s Charities.

This is not just about one concert, or one campaign. This is about creating lasting change. We will launch global festivals, strategic mobile campaigns, and partnerships with the world’s biggest brands, tech companies, and governments to mobilize billions in Global Humanitarian Aid, especially for women and children—who are at the heart of this crisis.

If we don’t act now, this devastation will only deepen. Millions of women, girls and children will die of starvation or be set back generations. We cannot let this happen on our watch.

If we don’t respond to this Crisis of Catastrophic Proportion, we have to ask ourselves, who are we? Where is our humanity?

A LEGACY FOR THE FUTURE

Heart in Action is an overarching global Humanitarian campaign idea, unifying multiple programs and policies, and a global call to action.

It offers year-long engagement. It will launch again for the Women’s Day Live Benefit Concert for an epic International Women’s Day Celebration on March 8, 2026. It continues for the World Girls Day Benefit, for an International Girl’s Day Celebration on October 11th, 2026.

We will build two of the most popular International Music Festivals in the World and a Heart in Action Global Humanitarian Franchise that will keep giving back to the future twice every year.

Our goal is to trigger a moon shot for the future of the world: an unprecedented, systematic, global investment in the economic, social and political strength and security for women, children and girls everywhere.

Our conviction is that it’s not simply a matter of doing what’s right today. It’s building a movement to do what’s necessary for tomorrow.

A POWERFUL CALL TO ACTION TO WORLD LEADERS IN NOVEMBER

As we face the erosion of USAID and the deepening global crises, we must mobilize billions in additional International Development Aid and prioritize helping to put the welfare of women and children at the heart of recovery efforts. Our most valuable resource.

This is a state of emergency. We’ve done it before—mobilizing global good will and resources was Live Aid’s greatest legacy. Now, we must do it again—with even greater urgency. .

THE GREATEST LEVER FOR GLOBAL TRANSFORMATION

World leaders re-committed to a blueprint to end women’s poverty on March 8, 2025, on the 30th Anniversary of the Beijing Platform for Action.

Invest billions in Development Aid in women’s grassroots funds, where it has been proven to have the greatest impact.

Let us ignite a global movement to hold world leaders accountable for their promises. This is not charity—it is economic justice.

IT’S TIME TO ASK: WHAT DO WE VALUE?

You can tell everything about a civilization by where it invests its money. When will women, children and girls be worth it?

We can do this. Our suffering human family urgently needs our help. Will you answer the call?

WE FIGHT FOR WHAT IS CLOSEST TO OUR HEARTS

I had a dream — that we could achieve equal opportunity for women and girls in our lifetime — and I decided to do something about it.

I’ve dedicated my life to this mission,  given a prophetic vision of this dystopian future. I’ve been flying in the face of danger — afraid, and fearless at the same time — driven by a passionate commitment to advocate for the future of the world’s women and girls, before its too late. I thought educated and empowered women were the solution to circumvent the future assault on our rights which was clearly on the horizon.

Who works 15 years, gives away all their money, and devotes their life to a mission to save our freedom and the future of democracy?

It has taken outrageous courage to keep going, grounded only in a fierce conviction of my feelings which I knew to be true.

I’ve carried this urgency for years — always preparing to have a plan. I’ve been so committed I should be committed.

This sacrifice — for the future of my children, and for all of our children — has cost me no less than everything.
But this is a legacy worth leaving, and a cause worth dying for. What would you not do for the people you love?

Join us in a dynamic partnership to make history. We invite your heart led courageous leadership to join the Step-Up Revolution to help shape a transformative future for humanity.

The very future of humanity depends on the choices we make now.